Docs · Reference

Brand kit

The Clamp, the wordmark and the colours — and how not to use them.

The Clamp

Two square jaws gripping an orange coin: the bundle, held. The jaws take the text colour; the coin is always Buoy orange.

Mark (SVG) · Lockup (SVG) · Wordmark (SVG)
The wordmark is always lowercase “holdfast”; in prose the product is “Holdfast”.

Colour

Ground

#0F100E

Ink

#F2F1EC

Buoy orange

#FF5B1A

Line

#2A2B27

One surface everywhere: off-white ink on the dark ground, like the mark itself. Orange means the protocol — the vault, the agent, the backer share. Green and red mean price direction only. Everything else is ink and greys.

Don't

Recolour the coin, round the jaws, or add glows, gradients or padlocks.
Promise outcomes: no “safe”, “floor”, “guaranteed”.
Say “AI” or “bot” — it’s the vault agent.